Wyndham Hotels and Resorts Eyes Rapid Expansion in India: A Conversation with Dimitris Manikis

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Wyndham Hotels and Resorts Eyes Rapid Expansion in India: A Conversation with Dimitris Manikis

Wyndham Hotels and Resorts, the world’s largest hotel franchise company, is making significant strides in India. Dimitris Manikis, President, EMEA (Europe, Middle East, Eurasia, and Africa), recently visited India and shared his enthusiasm and vision for the brand’s growth in the region with Hotelier India. Manikis’ passion for his work and love for India were evident throughout the conversation.

Wyndham in India

Manikis believes that India’s time for rapid growth has arrived. “India’s growth in infrastructure means that it will need brands like Wyndham, leaders in economy and midscale hospitality,” he stated. Wyndham has been a pioneer in recognizing the potential of spiritual tourism in India and expanding into tier two and tier three cities. With 65 properties currently, the company plans to increase this number to 150 by the end of 2025.

A Perfect Fit for India

Wyndham’s vision aligns with India’s aspirations to be one of the fastest-growing hospitality markets globally. Manikis emphasized the need for India to enhance its destination marketing to attract more international tourists. He sees a significant opportunity for Wyndham to help India in this endeavor while also encouraging Indians to explore Wyndham properties worldwide.

Not Competing with Luxury Brands

Wyndham’s strength lies in the economy, budget, and midscale segments. “We don’t have a product for the luxury space, but we are the leaders in economy, budget, and midscale,” Manikis explained. The company’s focus is on building a network that supports the growing infrastructure and travel across India’s highways.

Growth Strategy

Manikis makes it clear that growth is a gradual process requiring a solid team and a clear plan. He stressed the importance of flexibility and adaptability in the face of geopolitical uncertainties, citing examples like the COVID-19 pandemic and regional conflicts that have impacted their plans.

Addressing Workforce Attrition

The hospitality industry faces challenges in attracting and retaining talent, particularly among the younger generation. Manikis pointed out the need for the industry to adapt to changing expectations regarding work-life balance and career prospects. Rebuilding trust and enhancing HR practices are crucial to making hospitality an appealing career choice.

Sustainability and ESG Initiatives

Wyndham is committed to sustainability through its Wyndham Green program, making certification a brand standard. Manikis highlighted the industry’s responsibility to address climate change and water scarcity, emphasizing that these issues are crucial for the future of hospitality. Wyndham’s commitment to ESG (Environmental, Social, and Governance) practices is recognized globally, but Manikis insists there is no room for complacency.

Personal Work Philosophy

Manikis is unwavering in his commitment to making Plan A work, eschewing the idea of a Plan B. His belief in the potential for growth in India is strong, supported by the significant presence of Indian-origin hotel owners in Wyndham’s global portfolio.

Wyndham Hotels and Resorts, under the leadership of Dimitris Manikis, is poised for rapid expansion in India. With a focus on economy and midscale segments, a commitment to sustainability, and a clear growth strategy, Wyndham aims to play a significant role in India’s burgeoning hospitality industry. Manikis’ visit to India underscores the importance of the market and his dedication to making Wyndham a household name across the country.

Ahmed Mainul

My self Ahmed Mainul Mondal, and I'm the founder of the hospitality career profile website. I'm writing blogs and news posts as per user preferences.

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