Luxury Group Charts New Territories Through Global Sotheby’s Brand Partnership, Offering Once-in-a-Lifetime Auction Experiences

The Luxury Group by Marriott International today unveils the next chapter of its exclusive brand partnership with auction house Sotheby’s, “Iconic Pieces. Extraordinary Experiences.” Building on the success of their inaugural offerings earlier this year, the two global luxury powerhouses will introduce new exclusive experiences for The Luxury Sales this December in New York. Rooted in a shared vision of reimagining the boundaries between luxury travel and collectible art, the continued collaboration underscores the synergy between the Luxury Group’s world-class approach to experiential hospitality and Sotheby’s curatorial expertise across its extensive sales categories.

The Luxury Group and Sotheby’s will auction two captivating experiences designed to pair world-class hospitality with exceptional treasures from Sotheby’s auctions offering guests the chance to explore their passions while discovering unforgettable destinations:

• Geneva Grandmasters: A Watchmaking Odyssey Curated by The Ritz-Carlton

Watch enthusiasts will have the exclusive opportunity to bid on an intimate horology immersion at The Ritz-Carlton Hotel de la Paix, Geneva with legendary watch brand Girard-Perregaux, including a hands-on workshop with the artisans; singular opportunities to shop limited-edition timepieces; and a private culinary experience at the Villa Girard-Perregaux in La Chaux-de-Fonds, the brand’s ancestral home.

Geneva Grandmasters: A Watchmaking Odyssey will be presented within Sotheby’s Important Watches sale on Friday, December 6, marking the first time Marriott International will offer an experience in a live auction.

A Taste of France: An Epicurean Voyage Curated by The Luxury Collection

Guests will check into Prince de Galles, a Luxury Collection Hotel, Paris before exploring the country’s culinary treasures, from a guided day trip to Champagne Lallier’s historic Maison in Aÿ for a taste of its latest harvests, to an afternoon tea with Global Explorer and esteemed chef and artist, Laila Gohar, whose food-inspired works have been showcased around the world.

As a part of the Finest Wines auction, A Taste of France is available for online bidding now until Tuesday, December 10.

“The expansion of our brand partnership with Sotheby’s reflects our common belief that true luxury combines both the tangible and intangible,” said George Hammer, Global Head of Luxury Marketing, Marriott International. “We’re continuing to explore the interplay art and travel with experiences that not only celebrate our audience’s passions but also inspire a deeper connection and appreciation for the artistry behind them. As this collaboration evolves, we’re excited to leverage our international presence and the diverse expertise across our portfolio to surprise our guests with even more dynamic, never-been-seen experiences."

“This collaboration represents a unique fusion of Sotheby’s expertise in curating exceptional luxury collectibles and the Luxury Group’s unparalleled approach to hospitality,” said Eléonore Dethier, Sotheby’s Global Head of Partnerships. “We are delighted to present these experiences during The Luxury Sales in New York, celebrating the pinnacle of hospitality, craftsmanship, and savoir-faire, while creating unforgettable moments for our clients that transcend traditional luxury.”

In addition to the experiential auction offerings, the collaboration will showcase the Luxury Group's world-class approach through hospitality, curated events, and exclusive editorial content when Sotheby’s exhibitions open to the public on December 5th.

Collectors and travelers alike can look forward to additional offerings from the Luxury Group and Sotheby’s in 2025 as the collaboration continues to grow worldwide. For more details surrounding the experiences and Sotheby’s Luxury Sales, please visit www.sothebys.com/en/series/luxury-sales.