Palak Shah has been named as the new Vice President of Sales by Cinnamon Hotels & Resorts.
Palak brings with him a quarter of a century of unmatched hospitality experience, particularly in Southwest Asia and India. Palak will spearhead Cinnamon Hotels & Resorts’ strategic sales initiatives in his new position. He will especially concentrate on quickening the company’s expansion in India and important source markets. In these markets, he will also be in charge of the Global Sales Office’s initiatives and operations.
Palak Shah is a well-known and accomplished sales and marketing specialist. He was previously the Regional Director of Sales for Southwest Asia at the Intercontinental Hotels Group’s (IHG) Global Sales Office in Mumbai. In 2023, he was recognized as the GSO Person of the Year, and in 2013, he was given the Salesperson of the Year award at the AMEA award. He achieved unprecedented milestones, exceeding revenue targets and enhancing IHG’s standing in the very competitive Indian market thanks to his leadership, astute market insights, and execution of sales strategies that broke traditional boundaries.
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“We are thrilled to welcome Palak to the Cinnamon family,” said Radhey Tawar, Chief Commercial Officer of Cinnamon Hotels & Resorts, in response to this appointment. His hiring is further evidence of our dedication to improving our sales culture and fostering strategic internal growth. When Cinnamon Life, the largest integrated resort in South Asia and the first in Sri Lanka, opens later this year, Palak will play a critical role in coordinating our efforts to maximize its commercial success. Our position as a leader in hospitality will be further strengthened by his focus on accelerating business growth in our major source markets, especially India. Furthermore, Palak will be in charge of and guide our Global Sales Offices in China, India, and the UK.”
In 2022, Cinnamon Hotels & Resorts aimed to bolster its market presence by strategically establishing Global Sales offices in India. Experienced Indian hospitality professionals who facilitate engagement from the trade and consumer segments and expand Cinnamon’s strategic partnerships with new and existing Indian carriers are part of the committed team that is currently based in Delhi and Mumbai.
Palak Shah commented on his new role as Vice President of Sales for Cinnamon Hotels & Resorts, “I am honoured to join Cinnamon Hotels & Resorts, an iconic brand in Sri Lanka. There are a ton of growth and expansion prospects in India, and I am dedicated to using our combined strengths to drive strategic initiatives, cultivate long-term relationships, and provide our guests from all segments with outstanding experiences. I am genuinely thrilled to work closely with the Cinnamon Life team and to be a major player in the transformation of the nation’s tourism sector.”
