Rami Joudi has been named Head of Corporate Communications for BMW Group Middle East by BMW Group.
Joudi is currently in charge of the region’s communications plans for the MINI and BMW brands. Having worked as the regional PR and communications manager for Rolls-Royce Motor Cars Middle East and Africa since 2018, Rami Joudi possesses specialized knowledge in both luxury lifestyle and automotive in the region. In this role, Joudi says she plays a key role in directing the story of the brand via creative PR tactics, powerful media relations, and prosperous local launches and events.
The group claims that Joudi is uniquely positioned to improve BMW and MINI’s communications in the Middle East and solidify their dominance in the premium automotive sector because of his extensive experience in luxury lifestyle, motorsports, automotive communications, and PR strategies, as well as his deep understanding of regional market dynamics.
Joudi, a Syrian-born Kuwaiti native, holds a bachelor’s degree in business administration from Lincoln University in the United Kingdom as well as a diploma in sustainability leadership from the University of Cambridge (CISL).
Rami Joudi’s joining the team is a positive step towards influencing the future of BMW and MINI’s communications in the region, as well as the company’s continued efforts to engage and meaningfully connect with customers and enthusiasts. This is especially important as BMW Group Middle East continues to innovate and expand.
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