Blue Tokai Coffee Roasters, has reached an impressive milestone, achieving INR 400 crore in Annual Recurring Revenue (ARR). This accomplishment underscores the brand’s consistent growth, operational excellence, and pivotal role in reshaping coffee consumption across the country, stated a release issued by the company.
Over the past three years, Blue Tokai has maintained a steady trajectory of revenue growth while prioritising quality and customer satisfaction. In the last 18 months, the brand has significantly expanded its retail presence, opening 70 new stores and extending its footprint to 8 cities. This strategic growth has not only increased accessibility to its premium coffee offerings but also bolstered its visibility nationwide, it said.
The company’s focus on operational efficiency has resulted in a marked improvement in its EBITDA and is currently operating at EBITDA positive on a monthly basis, reflecting prudent cost management alongside scalable growth, it said.
Beyond its cafes, Blue Tokai has diversified its product portfolio to cater to varied consumer preferences. From artisanal coffee blends to ready-to-drink beverages to products from Suchali’s Artisan Bakery, the brand’s FMCG offerings continue to gain traction. Its packaged goods division has shown consistent month-on-month growth, further solidifying its position in the retail segment.
Blue Tokai has bolstered its workforce by hiring 800 new team members over the past 12-14 months, a significant investment to ensure seamless operations and superior customer service. Founded in 2013, Blue Tokai has remained committed to supporting Indian coffee farmers through direct sourcing and a transparent supply chain. This approach has ensured the highest quality beans while fostering sustainable practices and strengthening the coffee-growing community.
Looking to the future, Blue Tokai plans to deepen its connection with coffee enthusiasts through the launch of Experience Centers- their ode to education and innovation around the art of Indian coffee. These centers will provide immersive opportunities for customers to explore the journey of Indian coffee from farm to cup, celebrating its heritage and craftsmanship, it added.
The brand’s ability to adapt to evolving consumer tastes while staying rooted in its core values has been instrumental in its growth journey.
The CEO of Blue Tokai, Matt Chitharanjan said of the growth, “We are deeply grateful to our customers for their unwavering trust and to our team for their incredible dedication. Achieving INR 400 Crore ARR is not just a milestone but a testament to our shared journey. This will spur us on to keep innovating and usher more people into the vibrant world of specialty Indian coffee- its stories, heritage and flavours.”
The company is planning to open about 80-90 outlets every year for the next three years and aiming to touch the 1000 cr revenue mark with double digit EBITDA contribution in less than three years from now.
